It is interesting watching the media coverage and interest in Google+. The important goal here for Google is to try to break through the media saturated environment so that people can understand advantages of its new product.
Even though a recent news article says there are only 20 million users right now, it appears from the Google+ web site that it is "overcapacity" right now, so it makes sense it will not catch up to Facebook numbers any time soon. And, a half billion users may not be a goal anyway. A Forbes reporter is already writing an eulogy for Google+ and explains why.
If you are a communications strategist for a large company, then you have been spending time trying to understand and use this product. Where does it fit in with all the other channels you are recommending and building elaborate plans to use?
Read this NPR story to get some extra perspective on Google+ as you plan your strategy going forward.
If you are a communications strategist for a large company, then you have been spending time trying to understand and use this product. Where does it fit in with all the other channels you are recommending and building elaborate plans to use?
Read this NPR story to get some extra perspective on Google+ as you plan your strategy going forward.
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