I like to find straightforward words of wisdom for communicators, and a new blog on thumbjockey caught my eye: Back to basic - here is the essence, or visit thumbjockey for the full blog. Photo credit: Yoga with Richard James Allen."I took a "basics" yoga class for the first time in a while and it felt really good. It reminded of the importance of solid fundamentals - the principles that everything else is predicated upon. A good yoga practice is nothing if you can't first nail the basics.Then it got me thinking about marketing and how many of the same principles apply. So I thought I'd share:
Get power from your core.
Be Flexible.
Be present.
Let go of control.
It's called "practice" for a reason."
