Sunday, July 27, 2008

The Changing Newsroom - an Extensive Report

Public relations professionals, many of us ex-journalists, are watching in dismay as newspapers continue to unravel across the nation. The recent Pew coverage says:

"The majority of newspapers are now suffering cutbacks in staffing, and even more in the amount of news, or newshole, they offer the public. The forces buffeting the industry continue to affect larger metro newspapers to a far greater extent than smaller ones. In some cases, these differences are so stark it seems that larger and smaller newspapers are living two distinctly different experiences. Fully 85% of the dailies surveyed with circulations over 100,000 have cut newsroom staff in the last three years, while only 52% of smaller papers reported cuts. Recent announcements of a further round of newsroom staff reductions at large papers, including the Los Angeles Times, the Chicago Tribune and the Washington Post, indicates these differences may be widening further."

A very extensive report of the latest survey of newspapers can be found at The Changing Newsroom. The Project for Excellence in Journalism is a research organization that specializes in using empirical methods to evaluate and study the performance of the press. It is non partisan, non ideological and non political. "Our goal is to help both the journalists who produce the news and the citizens who consume it develop a better understanding of what the press is delivering. The Project has put special emphasis on content analysis in the belief that quantifying what is occurring in the press, rather than merely offering criticism and analysis, is a better approach to understanding."

Saturday, July 12, 2008

"Doctored" Photos Easy in the Digital Age

I usually check out Scientific American for my science blog WendSight, but this story warrants a view by PR professionals. I pulled the main points from "Digital Forensics: How Experts Uncover Doctored Images" written by Hany Farid.

It says, "Fraudulent photographs produced with powerful, commercial software appear constantly, spurring a new field of digital image forensics. Many fakes can be exposed because of inconsistent lighting, including the specks of light reflected from people’s eyeballs. Algorithms can spot when an image has a “cloned” area or does not have the mathematical properties of a raw digital photograph."
Visit SciAm for an interesting read and photos! Visit this link to see the photo credit.

Sunday, July 6, 2008

Make Way for New News Media

I was scouting the pages of Fast Compnay, and see a concept for new radio that looks interesting. From a public relations point of view, if you have a product for NPR, then this looks good.

Writer Linda Tischler says of the show The Takeaway, "The first goal was to create a public-radio news program that replaces highly produced, carefully edited segments, such as those on Morning Edition, with something that feels a little more on the fly--open and conversational. New York's WNYC, which coproduces the show with Public Radio International (PRI), its distributor, drew its inspiration from the BBC Radio's popular 5 Live, a highly interactive alternative news broadcast in the U.K."

Bottom line: get to know the new media, because the old media is not going to be influential for the generation in its 20s right now.