Tuesday, October 12, 2010

The Social Network movie: Conversations started

Update to my blog below: Bulldog Reporter covered the topic about Facebook brand today. Younger audiences found it the movie appealing and thus looks favorably toward the brand. Older audiences not quite so much.

From a public relations standpoint, I have been interested in how Facebook, Harvard, Mark Zuckerberg, Sean Parker, and others have been portrayed and how the brand is affected for Facebook.

I am interested in how our views of society are changing, what the new opportunities are, how young entrepeneurs get to the top in business, and more.

David Brooks, an op-ed editor for the New York Times, says ..."the “The Social Network” is bad sociology, it is very good psychology. The movie does a brilliant job dissecting the sorts of people who become stars in an information economy and a hypercompetitive, purified meritocracy. It deftly captures what many of them have and what they lack, what they long for and what they end up with."

From a brand standpoint for Harvard, I have not been paying attention closely enought to know what it will think about Brook's comments, "The old WASP Harvard is dead. As Nathan Heller writes in an intelligent blog post called “You Can’t Handle the Veritas,” (Sorkin also wrote “A Few Good Men”), most kids at Harvard today come from pressure-cooker suburban schools. The old clubs are “vestigial curios.” Computer geeks do not spend their days desperately trying to join the Protestant Establishment because people born in 1984 don’t know what it is."

No doubt there is much to react to in the movie "The Social Network" and look at a generation that thinks about life and approaches it from a much different orientation than the observers who are writing about the movie. Review.