There is no doubt that the New York Times has taken on a mightly challenge in setting up its digital subscription plan. Are there enough of us who regularly read a lot of NYT pages that will take the plunge? Read about how some people are viewing the change on Adweek. Wired puts it well: "The New York Times unveiled its widely anticipated digital subscription plan Thursday, a big step by one of the most impactful newspapers in the world. In the months to come, the headlong dive by this resource-rich media giant should help answer the biggest question in digital news: Can newspapers convert digital readers they have conditioned for years to expect “free” into paying customers? In other words, if The New York Times can’t, who can?"
Tuesday, April 12, 2011
Watching New York Times new digital model unfold
There is no doubt that the New York Times has taken on a mightly challenge in setting up its digital subscription plan. Are there enough of us who regularly read a lot of NYT pages that will take the plunge? Read about how some people are viewing the change on Adweek. Wired puts it well: "The New York Times unveiled its widely anticipated digital subscription plan Thursday, a big step by one of the most impactful newspapers in the world. In the months to come, the headlong dive by this resource-rich media giant should help answer the biggest question in digital news: Can newspapers convert digital readers they have conditioned for years to expect “free” into paying customers? In other words, if The New York Times can’t, who can?"
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