Social tools making headway, enhancing work in organizations

I am following the new concepts underway for social networking within an enterprise -Facebook-like features that allow workers to more effectively. I came across the article by Mike Swift at San Jose Mercury News that does a good job explaining it - excerpted here:

"... Social media — complete with Facebook-like status updates, profile pages and networks of social connections — is coming to your office cubicle. Palo Alto-based Socialtext and other smaller companies already supply workplaces with the same sort of online social tools that Facebook, Wikipedia and Twitter brought into the mainstream in recent years — features such as networks of personal connections, internal wikis that allow groups of employees to collaborate, and Twitter-like microblogs that co-workers can follow. But with Microsoft, the 800-pound gorilla of office software, set to push deeper into the market with its SharePoint 2010 release May 12, analysts say online social networking is crossing over from something you do for fun with friends and family to something you increasingly will do with co-workers as part of your job."

Obviously this concept will spill over as a tool to interface with customers along with current use of Facebook etc. to engage our targeted audiences.