Finally, Facebook CEO Mark Zuckerberg held a news conference to let people know he is making it easier to adjust privacy controls on Facebook. Considering how many users, over 500 million people, depend on Facebook now for communications and to interact with fan pages, companies still need this channel in their toolkit to reach consumers.
You can read what Zuckeberg said on his blog today. Here is an excerpt:
More recently, we also launched community pages and other ways to give you personalized and social experiences on other sites you use. Since then, you have sent us lots of feedback. We've listened carefully in order to figure out the best next steps. We recognize that we made a lot of changes, so we really wanted to take the time to understand your feedback and make sure we address your concerns. The number one thing we've heard is that there just needs to be a simpler way to control your information. We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control. Unless you feel in control, then you won't be comfortable sharing and our service will be less useful for you. We agree we need to improve this. Today we're starting to roll out some changes that will make all of these controls a lot simpler. We've focused on three things: a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications.
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