Tuesday, June 22, 2010

Expanding ways to reach audiences with ads

Ready, set, go for a new kind of advertising option - on license plates while a car is standing still more than 4 seconds!

The San Jose Mercury News reports, "The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device would mimic a standard license plate when the vehicle is in motion but would switch to digital ads or other messages when it is stopped for more than four seconds, whether in traffic or at a red light. The license plate number would remain visible at all times in some section of the screen. In emergencies, the plates could be used to broadcast Amber Alerts or traffic information."

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