Creativity or Just Plain Dedicated Effort?

Fast Company's Linda Tischler covers a conference on making ideas happen.

She blogs, "The Behance "99%" conference wound up on a high note with Pentagram designer Michael Bierut offering five sane and simple principles for maximum productivity. Given his track record--hundreds of design awards, work at MOMA, a faculty appointment at Yale, a hugely popular blog, and a book or two, (I'm exhausted just listing all his accomplishments!)--his was advice with instant cred. "

So from this conference Bierut offers tips - here is #13 of 13, but you should read them all.

"13. Nothing trumps hard work. Many successful people don't want to talk about how hard they work. Even when you've made it, you've got to keep working."