Tuesday, May 27, 2008

Hologram "Transports" CEO to Meeting

I like to look at ways technology impacts public relations and what to plan for in the future. A company in Australia has sent its CEO to a meeting via a hologram.

Read here. "The future of Australian communications technology has been showcased in Adelaide with a live hologram used to address a business conference. Telstra has used the latest high-speed broadband technology to transmit an image of its chief technology officer Dr Hugh Bradlow in real-time, from his office in Melbourne. The image has been projected as a hologram, to make it appear he was standing on stage. David Thodey, from Telstra, says the technology has the potential to revolutionise how Australians do business.
Considering the cost of travel and hotels, this is going to look better and better as time goes on.
Photo credit goes to aplink.wordpress.com.

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