Business Week has good coverage of new media. The story on Google's ad future by Ben Kunz is enlightening on the advertising side, but eventually will affect public relations as reaching audiences with our messages will probably include mobile in the not-to-distant future.Kunz says, "Google's biggest threat may not be Microsoft or Yahoo!. No, one of the most formidable challenges facing Google is likely sitting in your pocket or purse. It's your cell phone, and it will put added pressure on Google and other Internet companies to revamp the way they handle online marketing. As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what's called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone. "
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