Make Way for New News Media

I was scouting the pages of Fast Compnay, and see a concept for new radio that looks interesting. From a public relations point of view, if you have a product for NPR, then this looks good.

Writer Linda Tischler says of the show The Takeaway, "The first goal was to create a public-radio news program that replaces highly produced, carefully edited segments, such as those on Morning Edition, with something that feels a little more on the fly--open and conversational. New York's WNYC, which coproduces the show with Public Radio International (PRI), its distributor, drew its inspiration from the BBC Radio's popular 5 Live, a highly interactive alternative news broadcast in the U.K."

Bottom line: get to know the new media, because the old media is not going to be influential for the generation in its 20s right now.