Chevy has devloped an interesting approach to reach consumers about its "fuel technology dialogue" created off an ad on the NYT web site home page.Questions come from consumers who are identified on the site and ask pointed questions about what Chevy is doing. The site is called a "sponsored archive/microsite." You can link back to stories on the NYT to read about alternative energy.
I cannot recall when Chevrolet changed to Chevy. I do like this site for reaching consumers about its efforts for the environment.
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